The Life of a Startup

The startup curve shows how startups, in general, move over time. A startup’s journey is quite volatile and a number of troughs and peaks can be seen in it.

In the early days, startups tend to get initial traction because of the initial marketing activity and coverage it gets. Once the initial activity wears down, startup growth tends to level off after which a trough can be seen. This trough signifies that user enthusiasm has gone down and the user feedback received is what the startup must now learn from and inculcate in the product. If the startup is able to do this, the startup gets back onto a growth path and this time, the path has more conviction backing it. If the startup can survive small obstacles on it’s way now, reaching the ‘promised land’ is within sight.

(infographic taken from this link)