THE OLVP — One Line Value Proposition
1 min readFeb 1, 2017
An OLVP is a description of the offering of a startup in 1 sentence. If the OLVP is blur or cannot be written in 1 sentence, this tends to signal that there may be some ambiguity in what the startup has to offer to its customers.
An example of an OLVP is:
TransferWise: A money transfer service for immigrants to send money at cheaper rates.
